Avélon Luxe has entered international motorsport through a partnership with Ferrari, becoming an Official Hypercar Partner of Ferrari – AF Corse in the FIA World Endurance Championship and a regional partner for the Ferrari Challenge Trofeo Pirelli Middle East. Announced in New Delhi on 19 October 2026, the agreement makes the Indian luxury-experiences company the first Indian partner of Ferrari Endurance and Corse Clienti. The move is intended to give Indian clients access to motorsport events, hospitality and experiences connected to Ferrari’s racing programme, including the 24 Hours of Le Mans.

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FIA WEC: Avélon Luxe Enters the FIA WEC Paddock

The partnership links Avélon Luxe with Ferrari’s Hypercar programme in the FIA WEC, the championship in which manufacturers compete in endurance races around the world. The FIA WEC combines long-distance competition with technical and strategic demands, and the 24 Hours of Le Mans remains its best-known event. For Indian enthusiasts, the arrangement could create opportunities to experience the WEC Championship beyond watching races from home. Avélon Luxe says it plans to develop access and hospitality options around Ferrari’s motorsport activities. Details of specific packages, events and availability have not yet been announced.

FIA WEC: Ferrari Challenge Middle East Link

The agreement also covers the Ferrari Challenge Trofeo Pirelli Middle East, a regional series for Ferrari customer drivers. Avélon Luxe will be a regional partner for the competition, widening the partnership beyond the FIA WEC and its international endurance calendar. The company will also be associated with the Future Ferrari Champion Award. The award recognises the fastest driver aged under 25 in the Ferrari Challenge Trofeo Pirelli Middle East, giving the partnership a link to emerging talent as well as hospitality. Ferrari’s Global Head of Endurance and Corse Clienti, Antonello Coletta, said the association would help strengthen the marque’s connection with India and support young drivers.

FIA WEC: What the Partnership Means for India

Avélon Luxe co-founders Mickey Commar, Prabhjot Commar and Arjun Malhotra said the tie-up reflects shared interests in engineering, craftsmanship and performance. Their statement positioned the deal as a way to connect clients with Ferrari’s racing heritage rather than simply a commercial association. Avélon Luxe operates as a platform for ultra-luxury products and curated experiences. The Commars have business interests spanning investment management and aviation, while Malhotra brings experience in automotive retail. The company says its approach is built around personal service and access to established luxury brands.

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The FIA endurance partnership offers a route to connect that model with motorsport, though the company has not provided details of the experiences it will launch first. References to the FIA WEC and WEC Championship describe the sporting platforms involved; the FIA endurance calendar itself remains under the championship’s established organisers. Further information on the partnership is expected in 2027. Until then, the announcement established Avélon Luxe’s formal role with Ferrari Endurance and Corse Clienti, linking its Indian clientele to the FIA WEC, Ferrari Challenge Middle East and the Future Ferrari Champion Award. WEC Championship highlights FIA endurance racing; it reflects the FIA endurance format globally.

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